Our Story

Born and raised in Los Angeles, California, by multi-platinum music producer Giovanni S. Ortega and co-founder Manuel Roa, Kings Bred was founded on the belief that royalty lives within all of us. We aim to empower and motivate everyone—no matter who they are or where they come from—to become masters of their own craft through hard work, passion, and resilience.

Kings Bred itself is proof that we can overcome adversity and achieve anything.